YouTube curates a list of viral videos on a page called "Trending.” These videos typically cover topics that appeal to different demographics. If you’re ready to leverage YouTube trends to grow your channel, these YouTube tools will help you get the best results. Kelechi may have lucked out with her chance discovery of the power of YouTube trends, but creators shouldn’t always bet on luck. For example, look at the number of views for some of Kelechi’s videos in 2020. So, when I saw that the 'recreation' trend was gaining views, I decided to give it a try.Īnother benefit of creating trending videos is that other videos on your channel gain traction when YouTube suggests them to people who watched your trend-based video. I watched the original video a while ago. I caught up with YouTuber Kelechi Mgbemena who went viral in March 2020 when she created a video based on a trend she noticed in her feed. Videos based around these ideas are more likely to take off in YouTube discovery channels like “Browse features” and “Suggested videos” while you wait for them to rank.Īlso, trending videos have better chances of performing well.
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